ATT Here comes the flood! Sink or Swim!

http://www.wired.com/epicenter/2010/08/first-look-netflix-for-the-iphone-arrives-and-does-not-disappoint/all/1

So Netflix has released the Netflix for iPhone app. Apple approved it. If you read between the lines Apple is validating that streaming video to the iPhone should be available. Since the ATT data plan is $15 for 200MB and $25 for 2GB this almost tells you that Apple is shopping carrier(s) that will allow this device/app combination to blossom. It won't do it with Edge for sure. What's ATT's angle? Just think about what they get to charge when unaware users download this app and stream 12 or so movies in the first month. 12 movies is almost 4.8GB. But if you look in the fine print you'll discover that for the DataPro package overage is charged at a rate of $10 per extra GB. So this would cost you about $20. However, at the cheap plan overage is charged at $15 per 200 MB over. So getting my calc out (and I will need my calc for this one) we see that poor subscriber will get a bill for ding! ding! ding! $345. If anyone had any idea that the Netflix app was coming to drive ATT's bottom line for the next quarter raise your hand!